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Alexandra Hall is a native of California, she spent her childhood in San Francisco and the Santa Cruz mountains before moving south to San Diego in 2000. Prior to opening her own business, she studied design at FIDM, worked in retail for over 15 years and started a family. Opening maven in May 2015 in the Normal Heights neighborhood with the intention of exposing shoppers to inspiring brands and artists from beyond San Diego. In doing so, she has provided a platform for independent designers and makers and has elevated San Diego's retail offerings. Alex has carefully curated a space that embodies creativity and celebrates thoughtful design. In September 2015, she launched maven’s e-commerce site to share her collection of goods with a greater audience and regularly invites artisans, makers, and creatives into her space for events to cultivate maven’s distinct sense of community.

When she is not at the shop you can find her at the park, beach or at home in Golden Hill with her husband, two boys and their beloved Aussie, Rusty. 


maven has been featured in various publications and websites such as:

san diego magazine 



san diego magazine

the bellwether.com

city beat mag




modern luxury mag

and more