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alexandra hall is a native of california, she spent her childhood in san francisco and the santa cruz mountains before moving south to san diego in 2000. prior to opening her own business, she studied fashion design at FIDM, expanded her knowledge of the industry by working in retail for over 15 years and started a family--each of these phases informing her future venture. alex opened maven in may 2015 in normal heights with the intention of exposing the surrounding landscape to inspiring brands and artists from beyond san diego. in doing so, she has provided a platform for independent designers and makers and elevated san diego’s retail offerings. by trusting her instincts, alex has carefully curated a space that embodies creativity and thoughtful design. she's often traveling to style incubators like los angeles, san francisco, nashville and new york to gather inspiration (and product) for the shop. in september 2015, she launched maven’s e-commerce site to share her collection of goods with a greater audience and regularly invites artisans, makers and creatives into her space for events to cultivate maven’s distinct sense of community.


maven has been featured in various publications and websites such as:

san diego magazine 



san diego magazine

the bellwether.com

city beat mag




modern luxury mag

and more